Reveals the master plan behind Apples revolutionary business modelWe dont underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though its a little pricier. People are smart; they figure these things out. --Steve JobsThe Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:Make the customer and the product kingBalance manufacturing with delivery logisticsMotivate and inspire people outside the company to do your marketing and public relationsInvent new distribution channelsDecide on your company image and stick to your gunsLeapfrog the competitionLearn from both successes and missteps

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