Despite the importance and amount of research activity devoted to assimilation and contrast processes by social psychologists, there has been no volume that is devoted to this topic. Assimilation and Contrast in Social Psychology consists of original essays on classic and contemporary developments concerning assimilation and contrast. The editors have invited a set of leading researchers who represent a wide range of theory, evidence and application of these phenomena. The book also includes a chapter presenting a historical survey of relevant developments in psychophysics and social and cognitive psychology. A closing chapter provides a synthesis and suggest future directions. This volume is suitable for professionals, graduate students and advanced undergraduates.