Want to turn your passion for fitness into a lucrative career? Each year, more than 5 million Americans use personal trainers to take their workouts to the next leveland this plain-English guide shows you how to get in on the action. Whether you want a part-time job at the gym or a full-time personal training business, youll find the practical, proven advice you need in this indispensable resource.Becoming a Personal Trainer For Dummies is for you if you want to become a certified personal trainer and start your own businessor if youre a certified trainer looking to improve upon your existing practice. You get a thorough overview of what it takes to get certified and run a successful business, complete with expert tips that help you:Find your training nicheStudy for and pass certification examsAttract, keep, and motivate clientsInterview, hire, and manage employeesUpdate your training skillsExpand your servicesThis user-friendly guide offers unique coverage of personal trainer certification programs, including tips on selecting the right program and meeting the requirements. Youll see how to develop your training identity as well as practice invaluable skills that will make you a great personal trainer. You also receive savvy guidance in:Choosing the best fitness equipmentCreating a business plan, a record-keeping system, and a marketing campaignPerforming fitness assessmentsDeveloping individualized exercise programsAdvancing your clients to the next fitness levelManaging legal issues and tax planningOffering additional services such as massage and nutrition consultationTraining clients with special needsComplete with ten great starter exercises and a valuable list of professional organizations and resources, Becoming a Personal Trainer For Dummies gives you the tools you need to get the most out of this fun, fabulous career!