When you travel or do business overseas, you can limit yourself to the "airport experience" or choose to take on the culture beneath the surface. A Beginner's Guide to the Deep Culture Experience examines our cultural encounters when we leave home, presenting cultural learning as a personal and intellectual challenge--a journey of discovery that just might change you.A Beginner's Guide to the Deep Culture Experience is an easy-to-read guide to "deep culture"--the unconscious cultural programming that we often don't notice until we go abroad. It shows those who travel, both for business and pleasure, how to go beyond the "superficial internationalism" brought about by globalization to better understand themselves and their world.

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