It's not what you know. It's what they thinkyou know. And they will think you know it all once you learn how to bullsh*t successfully. Because there's a difference between talking out of your ass and bullsh*tting like a pro--and if you want to sound in the know without getting called out, you better know how to do it right. The goal is to be able to control any conversation and keep cool under pressure with a combination of confidence and cunning. To help out, there's a section of useful facts to stick up your sleeve. Forget being a know-it-all. You'll tap into real appeal and have a lot more fun once you become a skilled bullsh*t artist. Guaranteed.