Build a winning business plan with expert tips and strategiesCreating a great business plan is the first and most vital step to business success. Packed with Canadian resources and anecdotes, this friendly guide takes you through the planning process. From scoping out the competition to planning for growth, this book is your ultimate reference for determining and meeting your business goals.Business essentials — from creating your company's mission statement to setting goals and objectivesCompetitive analysis — from analyzing your industry to tracking your competitors' actionsMarket research — from identifying your market to meeting your customers' needsFinancial information — from reading income statements to understanding balance sheetsForecasting and budgeting — from projecting your cash flow to creating a solid budgetYour business plan in action — from creating an effective organizational structure to fostering a strong company cultureCanadian examples — from inspirational success stories to cautionary talesOpen the book and find:Where to track down the data you need to understand your business environmentHow to identify your customers and reach them effectivelyHow to build upon your company's strengths and minimize its weaknessesThe components of a successful and sustainable business modelHow to eliminate money woes through financial ratiosThe secrets to the successes of many major Canadian and international companiesStrategies to help your company stand out in a crowd

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