Challenging Coaching is a real-world, timely, and provocative book which provides a wakeup call to move beyond the limitations of traditional coaching. Based on the authors' extensive experience working at board and management levels, they suggest that for too long coaching approaches have shied away from adopting a more challenging stance - a stance that can provoke greater performance and unlock deeper potential in business leaders and their teams. The authors detail their unique FACTS coaching model, which provides a practical and pragmatic approach focusing on Feedback, Accountability, Courageous Goals, Tension and Systems Thinking. Using this model enables the reader to enter the zone of uncomfortable debate that sutainably transforms individual and bottom-line performance. John and Ian explore FACTS coaching in theory and in practice using case studies, example dialogues and practical exercises so that the reader will be able to successfully challenge others using respectful yet direct techniques. This is an original and thought-provoking book that dares the reader to go beyond traditional coaching and face the FACTS.