Beschreibung

The focus of this book is upon the implementation of new technology, strategy, business models and innovations. It takes a social-psychological perspective on the management of change and technology/strategy implementation, and crosses the boundaries of change management, technology implementation and organisational strategy. This unique combination of perspectives helps ensure the people/social side of technical change is handled. Several analysis tools are provided, allowing the assessment of users' perceptions, organisational structure and culture, and more.

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