Free enterprise and entrepreneurialism can be the driving force in creating a world that all people want to see a world where poverty is less prevalent, where everyone can dream of doing something meaningful with their life, where all who want to work can find a job that offers decent wages and a sense of dignity, and where our environment is safe for everyone. Through the authors experience as a global entrepreneur, Neal Asbury has created his own set of solutions which derive from doing business around the world in a progressive new fashion, one that allows entrepreneurialism and the American spirit to reach out into the unknown to generate a new kind of transaction. A kind of transaction where there are many, many winners. Asbury calls this kind of business conscientious equity. Conscientious because it is the right thing to do, and equity because we all have ownership in doing the right thing.

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