A groundbreaking twist on a proven technique that guarantees more salesEveryone loves a good story, especially when its about . . . them. In Power Messaging Sales Solution, sales guru Tim Riesterer provides a proven new methodology for engaging your client through compelling storytelling to ensure you stand out at every touch point in the sales process.In todays highly competitive world of complex sales, commoditization is one of the greatest dangers. You must differentiate yourself from the competition, or lose out. Its all about customer engagement and, on this point, Riesterer is the master. Rather than sell your own corporate story and brand message, he asserts, you need to tell customers their storythe one where they are the heroes, and they achieve success. Well-told, carefully crafted stories succeed in:Aligning prospects and sale teams around a common vision and causeEngaging customers by creating impact and adding valueDifferentiating your solutions from those of the competitionIts the story that creates the excitement and dominates the decision process. Your product or offering simply delivers on that promise. Power Messaging Sales Solutions explains how to transform your messages into solutions stories, which play into the storylines of the buyer and what he or she is trying to accomplish. With this groundbreaking book, you have the tools you need to create, deliver, and deploy great sales messages across all selling touch-points to close more sales.