Beschreibung

Corporate Co-Evolution is a work of major scholarship that develops broad macro-economic principles of corporate strategy by examining and analyzing the history and growth of Telemig, a major Brazilian telecommunications company.Analyzes the different domains of the corporate environment - economic, social, cultural and political - that impact on the evolution of companies Traces the multi-level changes in a major Brazilian telecommunications company, uncovering the dynamics of change over the course of 30 years Develops a broader contextual and historical perspective that enriches our understanding of todays international corporate environment Includes a general introduction to the complex political factors in the corporate environment that impact the growth of companies Co-authored by internationally-renowned author and business consultant, John Child

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