Positive Service Gets Positive ResultsEvery Time!Customer loyalty is becoming harder to establish and just as difficult tomaintain. This is truer than ever in todays hyperdigital world, where a singlecustomer venting his or her dissatisfaction on a blog or social network canamass an army of anti-you activistsand send your business spiraling.The Customer Signs Your Paycheck reveals the secret to ensuring customercontentment during every interaction. Inside, Frank Cooper examines theelements at the heart of quality customer service, which begin with selfawarenessand confidence. Youll learn:The 10 commandments for customer relationsEight habits to help you get aheadThe easiest way to handle customer complaintsA simple method for remembering namesYoull immediately take note of dramatic changes in the way you deal withdifficult personalities, customer complaints, and other challenges that comewith the territory.Why drive customers to the competition? It really is easy to provide superbservice, even when dealing with todays highly empowered and demandingcustomer.

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