Beschreibung

In this book, linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early twentieth century cultural history. The author shows how Cody became a grammatical entrepreneur and mass-marketer whose ads proclaimed "Good Money in Good English" and asked "Is Good English Worth 25 Cents to You?" This study of the most widely-advertised English education program in history provides a unique window into popular views of language and culture and their connection to ideas of success.

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