Your image can make a deal-or break it. That's why you need Lesley Everett, the UK's personal branding expert who has helped celebrities and business icons become fabulous. Now she helps you develop a personal brand with “drop-dead brilliant” advice on appearances, body indicators, and everything else needed to present your best self in every situation. “One of the most interesting business books I've ever read.”-Guy Browning, Management Today “An invaluable road map for anyone wishing to traverse life's higher plains.”-Nigel Robbins, President MTV Networks, Asia-Pacific “Practical steps to achieving what [you] once saw as an impossible dream. . . Brilliant!”-Trisha Goddard, host of the UKs Channel Five daily talk show

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