The third book in the Essential Tools For series on the topic of Operations ManagementBased on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product Development. It offers the business person and consultant the tools to help the business person define and control these areas within their business.Check out the new series website featuring sample chapters, tool of the month and solve your management problems by talking direct to the author www.essentialtoolsseries.comThird book in a new series that see's Simon Burtonshaw-Gunns The Essential Toolbox broken down and expanded to find the essential tools for a range of business areasThis volume includes 30% new material in the form of new tools and techniques for guiding consultantsCovers: Strategic Management; Business Planning; Product Development; People Management; Supply Chain ManagementActive author, Simon Burtonshaw-Gunn speaks regularlyAbout the Author: Simon Burtonshaw-Gunn is a practising management consultant with over 30 years experience in both the public and private sectors and covering a range of organizations and industries. He holds two Master's degrees and a PhD in various Strategic Management topics. Book includes a forward by Malik Salameh.