Make the most of Twitter as a tool for creating a personal brandTwitter boasts more than 100 million active users with 50 million of them actively tweeting every day, making Twitter an indisputably powerful marketing platform. With this insightful book, author and Twitter guru Sarah-Jayne Gratton offers real-world examples and proven techniques for capturing a Twitter audience and using that audience to spread the word about you to build a personal brand.Details ways in which you can use Twitter to build a personal brandShows you how to maximize Twitter?s potential as a powerful marketing tool for your own benefitEncourages you to take advantage of Twitter?s vast audienceFollow Me! Creating a Personal Brand with Twitter escorts you through using Twitter to create and execute a surefire personal marketing campaign that spans the globe.

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