When negative feedback damages an employee's self-image, ego and motivation, the employee often gets mad-and blames the messenger. It doesn't take long for managers to learn not to be the bearers of bad tidings if they can possibly avoid it. This book explores the limitations of traditional evaluation systems and introduces positive, alternative approaches including a new concept, Self-Directed Feedback. Now you can offer employees all the performance information they need to grow personally and professionally. Using forms, questionnaires, case studies, and action plans, the author presents step-by-step guidelines to make feedback about the negative side of performance easier to give-and easier to swallow.