Mastering global business requires leaders and managers to understand the differences within countries as well as between them. Drawing on the authors' years of hands-on experience, Global Diversity: Winning Customers and Engaging Employees within World Markets explores each country in depth, with particular attention paid to cultures-within-cultures and recommendations for developing employees and realizing local market opportunities. It presents the key cultural issues in eight major markets, including China, Egypt, India, Japan, Mexico, Russia, the UK and the U.S. Global Diversity provides a six-step guide for developing an effective global diversity strategy. It outlines how to formulate and implement an approach that takes into account the variety of cultures that exist within every country while enabling individual employees to be engaged and accountable contributors. This book is an invaluable tool for any business leader who wants to understand and get the most out of global business.

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