Incisively written, this new edition of a popular guide first published in 1996 slices through the rhetoric of health promotion. Its penetrating analysis quickly reveals health promotions conceptual roots, providing an enlightening map of their web of theory and practice.David Seedhouse proves that health promotion, a discipline intended to improve the health of a population, is prejudicedevery plan and every project stems first from human valuesand argues that only by acknowledging this will a mature discipline emerge. To help speed progress the author proposes a positive, practical theory of health promotion destined to inspire anyone who wishes to create better health.This new edition includes three new chapters on conventional health promotion, radical and foundational health promotion and mental health promotion, providing examples of the use of foundational health promotion.

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