Invaluable history Heddon lures are the most popular lures to collect. Heddon catalogs provide the most complete record available to collectors regarding what lures they might seek for their collections. This book contains a sampling of the most significant catalogs produced by Heddon from 1902 - 1953. Collectors will enjoy the nostalgia of the times, be able to observe the evolution of Heddon's lures and marketing, and utilize the color chart and lure listings provided to grow and identify their own collections.

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