Praise for IF YOU BUILD IT WILL THEY COME? "This book will force any entrepreneur or intrapreneur to take a brutally honest look at their planned product development and launch—before it?s too late."—Curt Jackson, Director, Global Technology & Capital Management, Toppan Photomasks, Inc. "Taking an idea or product to market is expensive and prone to failure. When we had to reconstruct our business, we rigorously adhered to Rob Adams?s Market Validation process to test our new ideas. We avoided organization–killing mistakes and created products and services that our clients need, value, and are willing to pay for. The process outlined in this book will save you immeasurable amounts of time, money, and wasted effort."—Eliza Evans, President and CEO, InCenter "Whether you?re sitting in your garage trying to be the next Google, or trying to extend your Fortune 1000 company?s product line, this book will show you how to develop products that customers actually want."—Mark...

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