Surveying developments over the decade 19922001, this book chronicles and analyses the salient aspects of the impact of transnational television on the television and advertising industries in three regionsSouth Asia, Southeast Asia, and Northeast Asia. Through lively case studies from the Indian subcontinent, Greater China and the Malay Archipelago, the author examines developments with particular reference to their history, geography, cultural policies and broadcasting history, as also the concurrent evolution of domestic commercial television in each country.

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