Boost your online marketing ROI Attract website traffic and turn it into valuable customersMillions of people click on Google AdWords ads every day. This minibook explains how you can make sure your ads show on searches that are most likely to convert into sales. Understand which ad clicks and impressions lead to conversions, better apportion your marketing spend and even develop your own conversion attribution model. Discover the secrets to getting more bang for your buck with this book!Discover how to: Increase your conversion rate Make the most of Google Analytics Optimize your website

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