This book gives you the idea of disruptive innovation and how to master them. Special attention is paid to the management task for innovation, the development of the mindset for innovation and setting of the conditions for self organisation; the relationship between the traditional organisation and innovation. The book addresses the manager in his everyday environment and takes into account an holistic approach to people, processes and organisation. It gives the recipe for setting up innovation cells for rapid development of product, service and technology. The reader is taken by the hand and lead through the process of becoming an innovator in a step-by-step approach. The path is illustrated with numerous examples out of industrial experience. Therefor the book has a three-layer structure including an author-reader dialog, essays and examples. The authors used the process of an innovation cell themselves to write the book.