Turn landing pages into profits with the right toolsSuccessful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid. The book features a valuable $50 coupon off the price of a site diagnosis and webinars on the author's website.Discover the power of language and how to use it as a call to actionStart predicting customer browsing behaviorDiagnose current problems with your landing pageCreate a unified marketing message between the search engine result and landing pageExamine common optimization approachesMaster specific tools for tracking results and follow strict maintenance proceduresIf you want to make your landing page more appealing, this book provides clear, hands-on explanations and information that you can put to use immediately.