Beschreibung

In his influential work, Strategy Safari, Henry Mintzberg and his colleagues presented ten schools of strategic thought. In this impressive book, Dany Jacobs demonstrates that the real world of strategic management is much wider and richer.? In Mapping Strategic Diversity, Jacobs distinguishes between 'cockpit theories' of strategy, which bring rational analysis to the forefront, and process-oriented social science approaches, which bring in a wider array of influences to the theory and practice of business planning. Presenting 22 different approaches to strategy making, this book:

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