Seize the advantage in every risk decision with the most misunderstood asset you havehuman emotionDenise Shull wants us to get in touch with our feelings, not to beat our bare chests and utter primordial screams. Far from ither techniques are focused on making more money.Financial TimesDenise Shulls gem of a book is long overdue. . . .[Market Mind Games] has made the ability to analyze and overcome our unconscious biases and prejudices available to everyone.Dr. Donald T. Wargo, Department of Economics, Temple UniversityMarket Mind Games is iconoclastic to say the very least! Pay attention to the last word in the subtitle: risk. This book will change your perspective on how to approach and think about the markets and your life!Michael J. Levas, Founder, Senior Managing Principal, and Director of Trading, Olympian Capital Management, LLCDenise changes the way you look at yourself and investing. Her insights and methods are necessary to succeed in the markets, period.Jared Levy, Portfolio Manager and author of Your Options Handbook Market Mind Games offers a new school of trading psychology. Truly an important work that needs to be on the bookshelf of every serious market participant.Mike Bellafiore, author of One Good TradeMasterful explanation of not only why emotionless trading is a myth, but how we can take advantage of our natural wiring to gain an edge.Derek Hernquist, Chief Investment Officer, Integrative Capital, LLCShull details ways to learn how you feel before you act so that your buy, sell, or hold decisions become more successful.E. Bernstein, OPUS TradingA must-read for those who want to make their livelihood as a professional investor, trader, or algorithmic trading developer.Larry Tabb, founder and CEO, Tabb GroupDenise Shull enlightens the reader how to effectively unlock ones psychological capital and translate that awareness into clear and concise investment decisions.Grant Mashek, Managing Member, Palm Equity, LLCShulls book is not only a great read but lays out an entirely more effective approach to thinking about any decision that involves the unknownmarket related or not.Leslie Shaw, Ph.D., Behavioral Economics, and trained psychoanalystAbout the Book:What if the mystery of market crashes stems from a simple but total misunderstanding of our own minds? Could everything we think we know about ourselvesintelligence and rationality versus emotion and irrationalitybe wildly off the mark? Simply put: yes.With these words, Denise Shull introduces her radicaland supremely rational approach to risk. Her vision stems from the indisputable fact that human beings cant make any decision at all without emotion and that emotion gets the firstand lastword when it comes to our perceptions and judgments.Shull should know. She started out managing major accounts for IBM and then chose to research unconscious emotional patterns instead of getting her MBA. Next she became a trader and trading desk manager while continuing to study biopsychology.We are all taught that sidelining our emotions is the best way to make good decisions Shull declares the converse: emotions inform us. Attempting to control them actually increases the risks we take. Shull advocates treating feelings as data, and she convincingly argues that doing so eradicates the baffling question that repeats itself in our heads after making a poor investing decision: What was I thinking?Through a series of lectures, Shull logically but engagingly connects emotions, beliefs, and context to our innate reaction to uncertainty and risk (yes, the two are different). In Market Mind Games, she merges more than 20 years of studying risk decisions into a single, astoundingly effective strategy.A reasonable approach to emotion is the best and only way to win the investing game. The methods Shull details in Market Mind Games shake the foundation of conventional market and decision psychology. And, most important, they work.