This book breaks away from standard microeconomics textbooks for management students in numerous ways. Some of its relevant and useful features are:- A strong emphasis on concepts, their explanation, understanding and application. - Graphical and logical derivations supplemented by economic intuition in easy-to-understand English, while retaining the rigour of algebraic treatment. - Numerous real-life examples, largely pertaining to India. - Two unique chapters: Demand for Assets and Game Theory and Economic Applications. - Questions at the end of each chapter, emphasising the application of concepts.