Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market!Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic how they did it approach. Combining the authors technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry.

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