Motivate and Reward is a comprehensive review of motivation generally and specifically, motivation to work. It includes an analysis of motivational dimensions of management tools such as target setting, pay, appraisal and communication. The author explains the differences between motivation and incentive and why confusing them must lead to disappointment and inefficiency. Assessment of performance and potential is essential both from a business results and a leadership development point of view. However, performance and potential are definitely not two sides of the same coin. Failure to make clear distinctions between these can also have fatal consequences.Reward is essentially pay in various forms, but there are also non-financial rewards. The author shows the scope and limits of reward strategies, pay systems, bonuses, variable pay, and financial participation.It is not the most complex systems that are the most effective ones. Sound intellectual rationale and practicality are both important - and achievable.