The 'demotic turn' is a term coined by Graeme Turner to describe the increasing visibility of the 'ordinary person' in the media today. In this dynamic and insightful book he explores the 'whys' and 'hows' of the 'everyday' individual's willingness to turn themselves into media content through: Celebrity culture Reality TVDIY websites Talk radioUser-generated materials online Analyzing the pervasiveness of celebrity culture, this book further develops the idea of the demotic turn as a means of examining the common elements in a range of 'hot spots' within media and cultural studies today. Refuting the proposition that the demotic turn necessarily carries with it a democratizing politics, this book examines its political and cultural function in media production and consumption across many fields - including print and electronic news, current affairs journalism, and citizen and online journalism. It examines these fields in order to outline a structural shift in what the western media has been doing lately, and to suggest that these media activities represent something much more fundamental than contemporary media fashion.

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