"This is the book that you'll want to read about podcasting--the technology that everyday people, in addition to the big-name radio networks, are using to broadcast to the world."-- Robert Scoble, Vice President Media Development, Podtech.netCreate and market successful podcasts from your desktop, for your company, or in the studioPodcasting is a blazing hot new medium, but to create effective audio and video for the Internet, you need a thorough grounding in the tools and techniques that make it possible. You'll find it all--including business planning worksheets and tips--in this comprehensive guide from two industry experts. Each of the book's seven sections focuses on key elements in a logical sequence, so you can find what you need, when you need it--from an in-depth look at the basics, to high-level recording techniques, to creating a revenue-producing business.* Produce and upload your first podcast with a Quick Start tutorial* Learn how to turn your podcast into a viable business* Master the equipment--microphones, cameras, editing software, and more* Produce your audio and video podcasts to a broadcast standard* Decipher Really Simple Syndication (RSS) and other podcasting techniques* Crop, resize, color correct, or insert virtual backgrounds* Integrate your podcast into your blog or Web site

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