Should I vaccinate my child? Can we stop ourselves getting cancer? How much can I safely drink? These are the everyday questions that health educators and promoters face from the public, but how should they best be answered? From her extensive experience in health psychology Marian Pitts provides an overview of the latest research in the area of preventive health and questions some underlying assumptions in current practice. The Psychology of Preventive Health is written for students and health professionals interested in widening their perspectives on issues concerning primary health care.