How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional lifeThe technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment.From Ari Kaplana recognized advisor on business and career development Reinventing Professional Services: Building Your Business in the Digital Marketplaceoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures.Details the importance of offering resources instead of simply sellingReveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recoveryOffers advice readers can immediately use to strengthen client relationshipsWritten in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services fieldfrom business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.

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