From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovationIn this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's "innovate or die" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation.Robert's Rules of Innovation simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for "addition by subtraction" profitability. Concisely, Robert's Rules of InnovationDistills Robert Brands' wealth of experience as a leader of international product development teams Explains why innovation is imperativeProvides the practical steps needed to deliver innovationDraws upon the wisdom of global business leaders and is filled with real world examples, anecdotes, and practicesTimely, accessible, and indispensable, Robert's Rules of Innovation is a road map for success through sustainable innovation with a clear message: innovation is the lifeblood of business and the secret to outperforming your competition. Direct and practical, Robert's Rules of Innovation is a must-read for managers at all levels.

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