Some people are born to sell. Stephan Schiffman is not one of those people. But he is one of the best salespeople around because he patiently and carefully trained himself to watch born salespeople and learn how they did it. Now this acclaimed sales guru passes these secrets of successful selling on to you: Attitude is money; Right attitude, right look; Warming up to cold calling; Getting the appointment; and Closing the deal. If you follow Stephan Schiffman's winning formula, you can discover the right words and the right approach because you've not only learned to sell--you've learned to sell like the best.