The new middle classes of developing countries are held responsible for boosting extremely resource-intensive lifestyles beyond the OECD-world thus thwarting ongoing efforts to attain a more sustainable future. But how homogeneous are their consumption patterns and why should not globalization include the extension of environmental concern, too?The New Middle Classes challenges a narrow understanding of lifestyles and consumption by analyzing the issue not only in terms of attitudes and preferences but of socio-economic features and governmental policies, too.

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