From e-mail to YouTube, Facebook to webvertising--the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like: Blogs and blogging; Pay-per-click advertising; Search engine optimization; E-mail offers; E-newsletters. Filled with samples and resource lists, this book is the only book a marketing professional will ever need.

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