Using Discrete Choice Experiments to Value Health and Health Care takes a fresh and contemporay look at the growing interest in the development and application of discrete choice experiments (DCEs) within the field of health economics. The book comprises chapters by highly regarded academics with experience of applying DCEs in the area of health. The first part of the book summarises how DCEs can be implemented, from experimental design to data analysis and the interpretation of results. In many ways this can be regarded as a crash course on the conduct of DCEs. Extensive reference is made throughout to other sources of literature where the interested reader can find further details. The book also includes a series of case studies illustrating the breadth of applications in health economics and some key methodological issues. Finally there is an overview of research issues discussed which the editors believe are at the leading edge of this field.