Social scientists study people and society, yet too often, the view is put forward that there is some kind of culture free, objective reality that can be observed. This collection of essays, by leading cross cultural researchers, brings the personal experience of the observer back to centre stage.Each contributor relates his or her own personal experience of working with different cultures and examines the influence this has had on their way of thinking, way of working and way of perceiving the world. Each essay offers a unique introduction to the work of a well-known cross-culturalist. Select contributors include: Gustav Jahoda, Kenneth Gregen, Peter Weinreich, Stella Ting-Toomey and Harry Triandis.

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