Marketing the Professional Services Firm
Автор:
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.
- John Wiley & Sons Limited
- 9780470017166
Материалы
Отзывы
Раз в месяц дарим подарки самому активному читателю.Оставляйте больше отзывов, и мы наградим вас!
Цитаты
Вы можете первыми опубликовать цитату
Где найти
-
8466,68 ₽