Real Estate Agent's Field Guide, The: Essential Insider Advice for Surviving in a Competitive Market

Facing challenges such as widespread industry consolidation, the Internet, and increased competition, real estate professionals are being forced to creatively devise smart new ways to compete. The Real Estate Agent's Field Guide provides vital information for both new and experienced real estate agents to survive industry changes and thrive in the current marketplace. The book covers all the challenges facing real estate agents and gives readers in-depth strategies they can use to successfullyovercome them. Readers will learn effective techniques to: * Compete with cut-rate brokers * Work with customers who want more for less * Use technology to become more efficient Instantly accessible for quick and easy reference, The Real Estate Agent's Field Guide provides answers and advice for this challenging profession.