Data Mining for Business Intelligence

Learn how to develop models for classification, prediction, and customer segmentation with the help of Data Mining for Business Intelligence In today?s world, businesses are becoming more capable of accessing their ideal consumers, and an understanding of data mining contributes to this success. Data Mining for Business Intelligence, which was developed from a course taught at the Massachusetts Institute of Technology?s Sloan School of Management, and the University of Maryland?s Smith School of Business, uses real data and actual cases to illustrate the applicability of data mining intelligence to the development of successful business models. Featuring XLMiner, the Microsoft Office Excel add–in, this book allows readers to follow along and implement algorithms at their own speed, with a minimal learning curve. In addition, students and practitioners of data mining techniques are presented with hands–on, business–oriented applications. An abundant amount of exercises...