Beschreibung

This is a practical book on marketing – not for marketing people but for architects, engineers, project mangers, facilities managers and surveyors who have to ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local and international level, and as competition in the industry increase, contractors and consultants have to take a more professional approach to marketing themselves. This is especially true for PFI bids where vast resources are committed to winning multi–million ? contracts. The book sets out through a simple–to–follow process the seven key aspects of selling and marketing professional services with diagrams and checklists. It is full of applicable ideas and examples, rather than theory and is well structured to enable readers to dip into the section relevant to their current needs

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