New Media for a New China is a timely introduction to the current state of the mass media in China and its growing role in the 21st Century global communication systemBrings together an international cast of scholars to analyse the diverse roles of Chinas media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)Considers the position of Chinas media in the middle of the countrys tremendous social, economic and political changesExplores the concept of the 21st century as Chinas Century because of the nations unprecedented growth

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