Build a Hurricane Business

In Build a Hurricane Business, Michael Kelly directly takes on the two most difficult and seldom addressed questions in business: “How does a business work?” and “Why do you do things?” They are the headwater questions of a business—from them flows the acumen answers. Such acumen answers reveal the beginning knowledge business people need to build a powerful referral business. After retiring from the United States Air Force, Michael joined his wife Rose in the mortgage business with one goal in mind—to build a business model around her talent that would allow her to reach her full potential. But somehow that plan quickly got off track, and instead, he shamelessly took advantage of the situation. As the first year grew to a close, he apologized to Rose before telling her he needed to stop thinking about business and instead start thinking about a business if he was to achieve his goal. She readily agreed and so started an unexpected love story—a journey of thinking and writing that...