Competitive Branding: Winning in the Market Place with Value-added Brands

Torsten H.Nilson's new book Competitive Branding contains useful information on two of the hottest words in marketing, "competitive" and "branding". It's a must read. Jack Trout, President of Trout & Partners Ltd USA, and global marketing strategist. * * * With the increasing recognition that brands are assets that have to be actively managed, we all need keys to unlock the processes for managing brands in a disciplined way. This book opens the doors! Raoul Pinnell, Global Head of Brands and Communications, Shell International Petroleum Company Ltd. * * * Branding is increasingly recognized as the essence of marketing. This book will give you plenty of ideas on how to build, grow, and perpetuate your brands. Philip Kotler, S.C.Johnson & Son Distinguished Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern...