You are an irrational being, but don't worry; that's part of being human. Nobody is immune to cognitive errors, unconscious thinking habits that lead to false conclusions or poor decisions. Mere mortals are prone to an array of common thinking errors and will consistently overestimate their chances of success, prefer stories to facts, confuse the message with the messenger, become overwhelmed by choices and ignore alternative options. For more, see getAbstract co-founder Rolf Dobelli's set of 99 short chapters, each detailing a cognitive flaw. Knowing these errors won't help you avoid them completely, but it will help you make better decisions - or at least teach you where you slipped. Dobelli's underlying humor and his choice selection of anecdotes make this eye-opening compendium of cognitive science theories warmly accessible

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Evelyne Strasser
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