E-Business and E-Commerce Management: Strategy, Implementation and Practice

E-Business and E-Commerce Management, 4th edition What approach to e-business strategy should you follow? How much do you need to invest in e-business? Which processes should be your priorities? Written in an engaging and informative style, "E-Business and E-Commerce Management" explores these questions, equipping you with the knowledge and skills to navigate today's fast-paced world of continuous technological development. In this latest edition of his bestselling text, leading authority Dave Chaffey brings together the latest academic thinking and professional practice. Covering all aspects of e-business including strategy, digital marketing and supply chain management, "E-Business and E-Commerce Management" gives you the benefit of: A structured approach to planning, implementing, assessing and improving e-business strategy for all types of organization. The latest on managing e-business security and cutting edge...