Effective Internal Communication (PR in Practice)

Until recently, internal communication (IC) was often overlooked in standard approaches to public relations. This attitude is fast changing as more and more organizations recognize that good communication with their workforce is vital. Effective Internal Communication looks at how IC is conducted across the different sectors and in organizations of differing sizes and complexities. Topics covered include: What makes up internal communication; The business rationale for IC; The audience for IC; Theories into practice; Managing IC in house; Outsourcing the IC function; How IC differs across sectors; How the legal framework fits in; The channels used; Benchmarking and measuring of results; The effects of technology. In addition, the book includes a number of topical case studies.